Northeast Ohio Flooring
Northeast Ohio Flooring was a new business looking to establish operations and generate leads quickly. We created a comprehensive business plan, built a new website, implemented an SEO strategy that drove calls and social media leads, and set up systems to track leads effectively. We also collaborated on marketing strategy, streamlined business processes, and developed client communication workflows to improve scheduling efficiency.
01 The challenge
As a newly launched company, Northeast Ohio Flooring needed to establish a clear business foundation while attracting its first customers. With no brand awareness or marketing systems in place, we identified the need for a strategy to build credibility and achieve profitability quickly.
02 The solution
- Develop a business plan with the owner's input and goals
- Designed and developed a responsive, SEO-optimized website.
- Implemented a targeted SEO strategy to increase visibility and attract high-quality leads.
- Set up systems for improved lead tracking and client communication.
- Organized business workflows to reduce scheduling delays.
- Provided marketing guidance to improve brand reach and inbound traffic.
- Create social media accounts for brand awareness and presence.
- Secure client reviews as soon as possible to gain trust and market authority.
03 The outcome
The new website and SEO strategy generated consistent inbound calls and social media leads. Enhanced tracking systems and optimized workflows improved scheduling efficiency, while streamlined marketing processes strengthened the company’s digital presence and client engagement. Although the business later closed due to the owner’s lifestyle changes, it reached profitability within months of opening, ranked in the top 100 SERPs, and saw steady growth in social media channels and quote requests.
Not sure where to start?
That is what the first call is for. Thirty minutes, free, and you leave with ideas either way.