Privacy Policy
1. Who We Are
This Privacy Policy applies to the website horniksolutions.com, operated by Hornik Solutions, a business consulting and digital advertising firm based in North Carolina, USA.
We are the data controller responsible for your personal data collected through this site. You can reach us at [email protected] or by phone at (919) 578-8810.
2. Data We Collect
Contact Form Submissions
When you submit our contact form, we collect:
- First and last name
- Email address
- Phone number
- Your message
- IP address (for spam prevention via reCAPTCHA)
This information is sent directly to us via email and is used solely to respond to your inquiry.
Calendly Scheduling
If you book a consultation through the Calendly widget on our Contact page, Calendly collects your name, email address, and any details you enter during the scheduling process. Calendly's privacy policy governs that data: calendly.com/privacy.
Analytics & Session Recording
With your consent, we use analytics tools (detailed below) that may collect information such as your browser type, operating system, pages visited, time on site, referring URLs, mouse movement, clicks, and scroll depth.
Automatically Collected Data
Like most websites, our server may automatically log your IP address, browser type, and access times. This data is used for security and operational purposes only.
3. Third-Party Services & Cookies
Microsoft Clarity
We use Microsoft Clarity, a behavioral analytics tool that records anonymized session replays and generates heatmaps. Clarity may record mouse movements, clicks, and scrolling to help us understand how visitors interact with our site. Data is processed by Microsoft and subject to Microsoft's Privacy Statement. This tool is categorized as Analytics and only loads with your consent.
Google Analytics (via Google Site Kit)
We use Google Analytics through the Google Site Kit plugin to understand site traffic and usage patterns. Google Analytics collects anonymized data including pages visited, session duration, and geographic region. Google's data practices are governed by the Google Privacy Policy. This tool is categorized as Analytics and only loads with your consent.
Google reCAPTCHA
Our contact form uses Google reCAPTCHA v2 to prevent spam. reCAPTCHA collects hardware and software information and sends it to Google for analysis. By using this feature, your data is subject to the Google Privacy Policy and Terms of Service. This tool is necessary for security and spam prevention and operates under our legitimate interests.
Calendly
The scheduling widget embedded on our Contact page is provided by Calendly, LLC.
Our embed is configured in cookie-free mode (cookies=0), which means
Calendly does not set any cookies in your browser. Calendly may still process your IP address
and browser information for security and anti-abuse purposes when you interact with the widget.
If you book an appointment, the data you enter (name, email, etc.) is handled by Calendly under
their Privacy Policy.
Because no cookies are set, this widget does not require your cookie consent.
WordPress Session Cookies
WordPress sets strictly necessary cookies for logged-in users and basic site functionality (e.g., security nonces, login session management). These are categorized as Necessary and do not require consent.
4. Cookie Categories
We group cookies into categories. You can manage your preferences via the cookie banner on your first visit, or by clicking "Cookie Preferences" in the footer.
- Necessary - Essential for the website to function securely. Cannot be disabled. Examples: WordPress login session, security nonces, and Google reCAPTCHA (for fraud/spam prevention on forms).
- Analytics - Help us understand how visitors use the site. Examples: Microsoft Clarity, Google Analytics. Require your consent.
Our Calendly scheduling widget is embedded in cookie-free mode and does not set cookies, so it does not fall under any consent category.
5. How We Use Your Data
We collect and use personal data only for the following purposes:
- Perform services - responding to inquiries, scheduling consultations, and delivering the consulting or advertising services you request
- Website performance & funnels - understanding how visitors navigate the site, which pages convert, and where improvements can be made
- Analytics - aggregated, anonymized insight into traffic sources, session behavior, and content performance via Microsoft Clarity and Google Analytics
We do not use your data for advertising profiling, automated decision-making, or any purpose beyond the three listed above.
Our legal bases under GDPR are: consent (for analytics cookies), legitimate interests (spam prevention, site security, performance review), and contract performance (responding to inquiries and delivering services).
6. Who We Share Data With
We do not sell, rent, or trade your personal data. Data is shared only with the service providers strictly necessary to deliver the purposes described in Section 5:
- Microsoft - Clarity (session analytics)
- Google - Google Analytics (Site Kit), reCAPTCHA spam protection
- Calendly, LLC - Scheduling widget (cookie-free mode)
- Email hosting - Contact form submissions are transmitted via our SMTP server (mail.horniksolutions.com) to reach us internally
No data is shared with advertisers, data brokers, or any party not listed above.
7. Data Retention
- Contact form submissions: Retained in our email inbox for as long as needed to fulfill the business relationship, then deleted.
- Analytics data (Clarity, Google Analytics): Retained per each provider's default settings (typically 13 months for Google Analytics; up to 13 months for Clarity). You may request deletion at any time.
- Calendly data: Retained by Calendly per their privacy policy.
- Necessary cookies: WordPress login cookies expire within 2 days (or 2 weeks if "Remember Me" is selected).
8. Your Rights
🇪🇺 EU / EEA Residents (GDPR)
You have the right to:
- Access - Request a copy of personal data we hold about you
- Rectification - Correct inaccurate or incomplete data
- Erasure - Request deletion of your personal data ("right to be forgotten")
- Portability - Receive your data in a machine-readable format
- Objection - Object to processing based on legitimate interests
- Withdraw consent - Change your cookie preferences at any time via the "Cookie Preferences" link in the footer
- Lodge a complaint - With your local Data Protection Authority (DPA)
🇺🇸 California Residents (CCPA / CPRA)
You have the right to:
- Know what personal information we collect, use, and share
- Delete personal information we have collected from you
- Opt out of sale - We do not sell your personal information. No opt-out mechanism is required, but you may still contact us to request data deletion.
- Non-discrimination - We will not treat you differently for exercising your rights
Other US State Residents
Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas, and other states with active privacy laws have similar rights to access, correct, delete, and opt out of data processing. Contact us using the information below to make a request.
9. Contact Us
To exercise any of your rights, ask a question about this policy, or submit a data request, please contact us:
We will respond to verifiable requests within 30 days (or 45 days if an extension is needed under applicable law).
This policy may be updated periodically. The "Last Updated" date at the top reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.