Luxury Real Estate Brand

The company lacked a unified lead tracking system, making it difficult to measure campaign performance or identify high-performing channels. Data from paid ads, organic traffic, and social media was fragmented across platforms, with no consistent attribution method. Manual follow-up processes slowed response times and left opportunities untracked.

• Collaborated with web designers to implement site-wide changes and custom integrations required for lead tracking.
• Designed and implemented the foundation for a fully automated CRM system that captured leads from all key channels.
• Built a standardized UTM tagging system to ensure consistent campaign tracking across platforms.
• Integrated lead forms, ads, and website touchpoints directly into the CRM for real-time data flow.
• Developed an attribution reporting system to show which campaigns and channels generated the most valuable leads.
• Automated lead routing and follow-up sequences to improve speed-to-contact and reduce missed opportunities.

The new system provided end-to-end visibility into marketing performance and significantly improved lead management. Marketing data became centralized, accurate, and actionable, allowing for smarter budget allocation. UTM tagging consistency enabled precise attribution reporting, while automation reduced manual workload and improved response times to new inquiries.